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RECOMMENDED
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8/28/2008 The Elusive Fan: Reinventing Sports in a Crowded Marketplace
Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker…even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply. World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.
8/21/2008 Generations of Title IX We’ve all heard stories about women who have been involved in sports. The stories may be about well-known athletes we see on television or in the media, or they may be about our friends, our teammates, or our relatives. Generations of Title IX is a collection of thirteen stories of women in the past century or so who have had interesting connections to sport or active living. The stories, gathered by NAGWS, are but a small sampling of the thousands and thousands of stories that can be told about women and girls in sport. As part of our Legends program, an initiative dedicated to sharing and celebrating the history of women in sport, NAGWS offers these thirteen stories along with lesson plans for collecting stories, writing stories, and telling stories. These lesson plans can be used in the classroom or as a basic guide for any group interested in becoming storytellers for women’s sports. No story is unimportant; each story is unique. Stories can be traditional, tellable, or personal; they can be used as entertainment, education, or history…or in any combination thereof. For more information on Generations of Title IX, click here. 8/14/08 Work and Life Balance
8/7/2008 The explosion in participation numbers for females in sports since the passage of Title IX in 1972 has been significant, but women and girls have been a part of the sport scene long before the last several decades. Records continue to be set and broken in multiple sports, but who were the women who led the way by being the first? Who first introduced the game of basketball to women? The answers to these questions and 96 other Fantabulous Firsts in Women’s Sports accomplishments are presented in this entertaining book. The book also provides a format for a Personal Journal to record your Fantabulous Firsts … so start recording your firsts today! For more information on 100 Fantabulous Firsts for Women in Sports & on the National Association for Girls and Women in Sport, click here. 7/31/2008 What Every Credit Card Holder Needs To Know: How To Protect Yourself and Your Money
Would it make you happy to know that the longer you delay in paying off your credit card balance the more money the companies make off of you? That companies aren't forced to reveal costs for cash advance fees, overlimit fees, or late fees on card applications? That invasion of privacy begins when stores "data mine" valuable information on your purchase record to lessly solicit you? Here, finally, is a book for card holders eager to fight back and protect their consumer rights. Informative, practical, and savvy, What Every Credit Card Holder Should Know exposes the often devious workings of the credit card industry and the profit makers behind it. Issuing hard-earned advice about lowering interest rates and annual fees, handling fraudulent charges and disputes, preventing identity theft, choosing the best card for personal needs, and the perils of the new "debit cards," What Every Credit Card Holder Should Know also shares secrets card companies never tell you about how you can save money. Filled with hilarious and terrifying real-world anecdotes, this is a refreshingly bold approach to credit cards and how to make them work for us, not the other way around. Howard Strong is an attorney who has handled numerous class-action suits against credit card companies and major financial institutions. A gadfly and activist, he lives in southern California.
7/24/2008 Smart Women Finish Rich: 9 Steps to Achieving Financial Security and Funding Your Dreams DAVID BACH is the author of eight consecutive national bestsellers, including the #1 New York Times bestsellers The Automatic Millionaire and Start Late, Finish Rich, and most recently Go Green, Live Rich. Bach has made six guest appearances on The Oprah Winfrey Show and appears often on Larry King Live, Live with Regis and Kelly, NBC’s Today, Fox, and CNN. 7/17/08 Recommended Reading 7 Simple Steps to Unclutter Your Life This book is a fun and easy read, but it offers valuable suggestions for tackling clutter in your life, and more importantly, dealing with the underlying issues that are creating the clutter. You'll find yourself reassessing your life in deep and important ways, if you choose, but will also be supplied with plenty of practical and simple information on reducing clutter, and the stress it causes, in many areas of your life. PROS It offers tips on tackling the underlying causes of clutter as well as clutter itself. It addresses many areas of life that create stress and clutter--both mental and physical. It offers the best advice from many different schools of thought. It offers advice on not only clearing clutter, but on living a more authentic life. The suggestions are do-able, and offered in a simple, easy-to-read format. 7/10/2008 Nice Girls Don’t Get the Corner Office 101
7/3/2008 First Break All the Rules: What The World’s Greatest Managers Do Differently
6/19/2008 Start Right ... Stay Right: Every Employees Straight-Talk Guide to Job Success
6/12/2008 Getting to Yes
6/5/2008 The Change Cycle: How People Can Survive and Thrive in Organizational Change
5/29/2008 Bringing Out the Best in People The classic bestseller on performance management is updated to reflect changes in today's working environment. When an employer needs to know how to gain maximum performance from employees, renowned behavioral psychologist--Aubrey Daniels is the man to consult. What has made Daniels the man with the answers? His ability to apply scientifically based behavioral stimuli to the workplace while making it fun at the same time. Now Daniels updates his ground-breaking book with the latest and best motivational methods, perfected at such companies as Xerox, 3M, and Kodak. All-new material shows how to: create effective recognition and rewards systems in line with today's employees want; Stimulate innovations and creativity in new and exciting ways; overcome problems associated with poorly educated workers; motivate young employees from the minute they join the workforce. 5/23/2008 Leadership Courage
For every person in every organization, there comes a moment when they must have courage to step forward and meet the needs of the time. Regardless of whether your time is now or in the future, you must be prepared and willing to seize that moment as a courageous leader! Leadership Courage outlines eleven elements or actions of courage in a good leader. This book also has a wealth of leadership quotes from such leaders as Winston Churchill who stated: “Courage is the first of human qualities because it is the quality which guarantees all others.” 5/15/08 What Got You Here Won't Get You There: How Successful People Become Even More Successful
Forget the Glass Slipper-Build Your Own Castle: 10 Traits of a Million Dollar Business
A successful broadcaster, Sawyer traded in her teleprompter for a laptop and set about creating an award-winning communications company. Undoubtedly successful, her company did not get that way overnight. Sawyer shares lessons learned through hard work and trial and error, and offers her reader sound advice to help improve the pace at which their company grows. Carolyn Sawyer and Doris McMillan will be conducting a seesion on “Effectively working with the Media” at the NACWAA National Convention.
Walk Awhile in My Shoes: Gut Level, Real-World Messages Between Managers and Employees
The revolutionary handbook that’s actually two books in one! Break down "we vs. they" beliefs and behaviors while encouraging new levels of understanding, empathy, and cooperation. Use this popular one-of-a-kind book to help everyone as they focus on achieving the organizations mission in a values-based way.
The Dash Book & Song Special Edition Gift Set
Please click here to listen to the inspiration song!
Lincoln on Leadership: Executive Strategies for Tough Times
Phillips divides his book into a sequence of key lessons, each based on one of Lincoln's distinctive leadership traits and illustrated by specific examples. At the end of each lesson, he summarizes the Lincoln principles as they apply to leaders today. Monday Morning Leadership for Women
Standing Tall : A Memoir of Tragedy and Triumph
“Lots of people have dreams, but C. Vivian Stringer is the dream—a coalminer’s daughter who believed when her Poppa told her there was no obstacle she could not surmount. And she lives that dream, teaching others to rise up to meet challenges, turning underdogs into champions again and again—on and off the court. This is the quintessential American story, of a woman and of a family pulling together against the odds. Standing Tall offers an important message of hope to so many.”
Women & Money: Owning the Power to Control Your Destiny
Nice Girls Don't Get the Corner Office: 101 Unconscious Mistakes Women Make That Sabotage Their Careers By Lois P. Frankel
See Jane Win By Dr. Sylvia Rimm
Ask yourself honestly, is your professional life going according to plan? If you are not developing your leadership skills, there is an essential element missing from your efforts for success. Leading from the Front will show you how to start leading your life rather than allowing your life to lead you. Many women have never received formal leadership training. They weren’t taught to be decisive, commanding, and ready to take risks. But it’s never too late to change. Angie Morgan and Courtney Lynch weren’t born leaders-they became leaders during their years in the U.S. Marine Corps, enduring some of the toughest training on earth. Now they pass the leadership know-how and experience from that training on to you. Drawing on their years as Marine Corps officers and successful private consultants, Morgan and Lynch deliver 10 key practices to becoming a powerful leader. You'll improve your decision making, focus, and performance as you learn to Set an inspiring example Learn how to effectively take on any challenge that comes your way-with the confidence you need to lead like the toughest Marine, but with a woman's touch. For more information click here. Start Right, Stay Right…LEAD RIGHT: Every Leader’s
Straight Talk Guide to Success on the Job
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here for more information. Three Cups of Tea http://www.threecupsoftea.com/ Greg Mortenson is the co-founder (with Dr. Jean Hoerni) and Executive Director of nonprofit Central Asia Institute www.ikat.org. Since a 1993 climb on Pakistan's K2, he has dedicated his life to promote community-based education and literacy programs, especially for girls, in remote mountain regions of Pakistan and Afghanistan. Mortenson is also founder of Pennies For Peace www.penniesforpeace.org and co-author of New York Times best-seller, Three Cups of Tea: One Man's Mission to Promote Peace...One School At A Time (Penguin 2007) www.threecupsoftea.com “Three Cups of Tea is one of the most remarkable adventure stories of our time. Greg Mortenson’s dangerous and difficult quest to build schools in the wildest parts of Pakistan and Afghanistan is not only a thrilling read, it’s proof that one ordinary person, with the right combination of character and determination, really can change the world.” -Tom Brokaw "A stunningly simple story of how to make peace" -Bloomsbury Review "Fascinating...one only hopes U.S. policymakers read Mortenson's book" -Philadelphia Inquirer "Astonishing tale of compassion - and of promise kept" -Time Magazine Asia Book of the Year Integrity: The Courage to Meet the Demands of Reality A clinical psychologist and co-author of the best-selling Boundaries argues that integrity and character are integral to success, introducing his six key components--the ability to connect and build trust, to be reality-oriented, to be effective, to embrace and resolve negative reality, bring about increase or growth, and to be transcendent. Success is not related to only talent or brains. There are a lot of bright, talented people who are never successful. And the most successful are not only the ones with the most talent. The real factor, Cloud demonstrates, is the makeup of the person. All of us can grow in the kinds of real character that bring about fruitful relationships and achievement of purpose, mission, and goals. Integrity is not something that you either have or don't, but instead is an exciting growth path that all of us ca n engage in and enjoy. For more information click
here. The SPEED of Trust In this powerful new book, Stephen M. R. Covey articulates why trust has become the key leadership competency of the new global economy. He eloquently informs readers how to inspire lasting trust in their personal and professional relationships, and in so doing to create unparalleled success and sustainable prosperity in every dimension of life. He shows business, government, and education leaders how to quickly and permanently gain the trust of their clients, coworkers, partners, and constituents. Covey convincingly makes the case that trust is a measurable accelerator to performance and that when trust goes up, speed also goes up while cost comes down, producing what Covey calls a “trust dividend.” How to Get Your Point Across in 30 Seconds or Less You can get your point across in 30 seconds. Media research proves it. Television commercials capitalize on it. People are only able to give their full, undivided attention in 30 second "bites." People Pleasers: Helping Others Without Hurting Yourself
While the unhealthy effect of controlling personalities has long been discussed, Dr. Les Carter has also recognized another pattern of behavior that can be just as destructive. Equal Play: Title IX and Social Change, edited by Nancy Hogshead-Makar and Andrew Zimbalist (Temple University Press, 2007) and the Encyclopedia of Title IX and Sports, by Nicole Mitchell and Lisa A. Ennis (Greenwood Press, 2007) each offer a wealth of information on Title IX of the Education Amendments of 1972, the landmark federal law that, among other things, swelled the ranks of the nation's college and high-school athletic programs with women. But it is Playing With the Boys: Why Separate Is Not Equal in Sports by Eileen McDonagh and Laura Pappano (Oxford University Press, 2008), that suggests a major shift in the way Americans view sports. |